Vendor Sheet
IQVIA Medical Data Index (MDI): Real World Data Insights from primary care electronic medical records
IQVIA Medical Data Index (MDI): Real World Data Insights from primary care electronic medical records
IQVIA Medical Data Index (MDI) provides quarterly insights into prescribing patterns and treatment trends in England’s primary care, linking diagnoses to prescriptions. Covering 280M projected prescriptions each quarter from 150 representative practices, MDI supports disease profiling, indication splits, and market opportunity assessments. It tracks new, switch, and repeat prescriptions, enabling performance benchmarking for products and competitors. Reports available via IQVIA Analysis Manager and MIDAS include standard, extended, and in-depth views with co-prescribing data. With three years of historical data updated quarterly, MDI empowers strategy, commercial, and business development teams.