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IQVIA Health Preference Research

IQVIA Health Preference Research

IQVIA
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This team captures patients’, carers’, and clinicians’ treatment preferences to guide product development, regulatory filings, and payer decisions. Evidence supports benefit-risk assessments, reimbursement, label claims, indication expansions, and shared decision-making. Methods include stated preferences, threshold approaches, and ranking/rating. With 20+ qualitative experts and 8 quantitative researchers, the team helps differentiate products in crowded markets and align with growing regulatory demands for patient-experience data.

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