This eBook explores Proofpoint’s VAP (Vulnerability, Attacks, Privilege) model for evaluating user-specific risk. It stresses that 94% of cyber threats start with email and most breaches exploit people, not infrastructure. The guide details how user behavior, targeted attack campaigns, and privileged access determine overall exposure. By surfacing at-risk individuals, organizations can prioritize tailored protections and improve resilience. It also emphasizes the limitations of perimeter-focused defenses, urging a shift to people-centric strategies that integrate phishing simulations, awareness training, and real-time intelligence to identify and protect Very Attacked People™.

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