Digital commerce isn’t linear, and account protection shouldn’t be either. While defenders often view customer journeys as straightforward steps, real customer behavior is dynamic and multidimensional. Sticking to a linear model limits opportunities to understand customers, strengthen engagement, and build loyalty. Attackers, meanwhile, think in flexible, interconnected ways, approaching targets through complex paths rather than straight lines. Treating account protection as linear leaves gaps that sophisticated attackers can exploit, highlighting the need for a more adaptive, three‑dimensional defense strategy.

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