The Fivetran REST API allows users to programmatically manage connectors, users, and workflows instead of relying solely on the UI. It supports bulk operations such as creating or editing hundreds of connectors, automating password rotations, and provisioning groups, which reduces manual work and human error. For enterprises, it ensures scalability, consistency, and stronger security. The API also integrates with tools like Airflow, Astronomer, and Terraform for infrastructure automation, and offers Metadata and Webhooks APIs to enrich lineage, monitor pipeline changes, and power real-time user experiences. This enables lean teams to focus on high-value analytics.

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