Phishing scams are on the rise, with cybercriminals deploying increasingly sophisticated methods that evade detection. In 2022, Zscaler ThreatLabz noted a 47.2% surge in phishing attempts compared to the previous year, a trend expected to persist in 2023. Attackers leverage AI tools and black market phishing kits to craft targeted campaigns, exploiting users' vulnerabilities to compromise security credentials. With AI and PaaS offerings, cybercriminals can easily breach institutions, accessing sensitive data for extortion. Organizations must reassess their cybersecurity strategies, adopting a zero trust approach. This report outlines social engineering tactics and coding techniques used in phishing attacks, offering insights and best practices to prevent data breaches.

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