Financial services firms are accelerating AI adoption, driven by GenAI’s rise and its potential to transform operations, improve productivity, and unlock growth. Most firms now have formal AI programs, but only 12% operate with global, enterprise-wide AI strategies. AI is still largely owned by IT, leading to siloed implementations focused on productivity rather than strategic, business-aligned outcomes. In 2025, firms plan major AI investments—especially in data modernization and GenAI tools—with ROI expected in two years. Yet challenges remain, including poor data quality, immature governance, and talent gaps. To be truly AI-First, firms must align AI strategy with business goals, formalize governance, and empower human capital.

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