Valtech’s Global Travel & Hospitality 2025 Outlook highlights key shifts reshaping the industry. Travelers increasingly seek immersive slow travel and unique adventures, prioritizing authenticity and experience over speed. Customization is rising, with attribute-based booking and personalized itineraries, while all-inclusive packages surge among Gen Z. Luxury expectations are evolving toward wellness, sustainability, and post-luxury values. Market fragmentation is growing due to AI and new booking platforms, challenging brand loyalty. Success will depend on brands meeting diverse traveler desires with flexibility, personalization, and seamless experiences.

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