The July 2024 report, based on a survey of 2,500 U.S. banked consumers, finds that 89% have financial goals, with debt reduction (44%) and building an emergency fund (41%) leading. Half have less than $10,000 in savings, and over a quarter have under $2,000. Consumers use an average of 4.7 financial tools, with younger generations using more. DIY banking is preferred by 60% overall. The average consumer has 3.9 financial relationships. Debit cards dominate daily purchases, while older consumers use credit more often and tend to pay in full. Smartphones are the most-used channel for banking access.

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