This report presents "corporate vitality," a metric by Boston Consulting Group to gauge a company’s long-term growth potential using 24 indicators in strategy, technology, people, and culture. High-vitality companies outperform peers in revenue and shareholder value. Growth leaders make clear strategic choices, invest in scalable tech, develop skilled workforces, and build adaptive cultures. The report warns against pitfalls like premature scaling or confusing tools for strategy. The Vitality Code serves as a guide for leaders to strengthen growth, adapt, and sustain competitive advantage.

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