The Forrester Total Economic Impact™ study commissioned by Salesforce for Retail highlights how Salesforce enables significant cost savings and business benefits. By integrating Salesforce, retailers have seen a transformation in engaging customers, creating seamless commerce experiences, delivering consistent service, and enhancing retail operations. Key findings include a 257% return on investment (ROI) and a net present value (NPV) of $22.61 million over three years. Benefits quantified include $10.5 million in service savings by using Salesforce Service Cloud, which streamlined customer service and improved efficiency.

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