HG Insights’ 2025 Sales AI report explores the rapid evolution of AI in sales, spotlighting 75 top tools across categories like coaching, outreach, and automation. As MarTech apps grow, AI is transforming sales from manual tasks to strategic engagement. GenAI adoption is strongest among large enterprises, though still limited overall. Startups dominate the space, with 64% having fewer than 10 employees and most under $10M in revenue. Common use cases include lead scoring, email optimization, and virtual assistants. Adoption hurdles include data security and ROI concerns. Sales AI is becoming essential for scaling revenue and enabling smarter go-to-market strategies.

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