The December 2023 “State of Ecommerce in India” report highlights that with India’s booming online retail sector, speed, reliability, and user experience are critical. Over 80% shop via mobile, yet frequent app issues—like slow load times and crashes—frustrate users. Speed matters: 60% abandon an app after 10 seconds of buffering. Consumers prioritize secure digital payments and expect seamless experiences, especially during festive sale periods. Super apps are gaining traction, but concerns around bandwidth, storage, and privacy persist. To stay competitive, retailers must optimize digital experiences and adopt observability tools for end-to-end performance visibility.

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