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Restaurant Communication Preferences

Restaurant Communication Preferences

Braze
Pages 10 Pages

Produced by Bounteous and Braze, this study explores how restaurant brands can improve guest engagement across channels. Findings show 68% of consumers find messages irrelevant, and 80% prefer email communications. The guide recommends targeted, context-aware campaigns, cross-channel integration (email, push, in-app), and test-and-learn optimization for timing and content. It emphasizes relevance, personalization, and automation to overcome communication fatigue, with actionable examples like recovery flows and app engagement strategies.

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