The May 2024 report analyzes U.S. and Canadian wealth managers’ adoption of direct indexing and ESG investing. Driven by M&A, growth, and client interest, the direct indexing market is projected to reach $1 trillion by 2027, though client misunderstanding may slow progress. RIAs are the main target, with varied in-house and outsourced approaches across firm sizes. ESG adoption is universal among wirehouses, with U.S. firms showing higher client uptake than Canadian peers. Most firms offer tools like sustainable funds, impact reporting, and thematic lists, with roughly half reporting 40–59% of clients incorporating ESG preferences.

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