The Capgemini report on “Investment Priorities for 2025” reveals that despite global uncertainty, 62% of large organizations remain optimistic about growth. Priorities include cost reduction (56%), increased investment in customer experience (78%), R\&D (74%), supply chains (63%), and sustainability (62%). U.S. firms plan to outspend European peers, especially in AI and tech, widening the competitiveness gap. Companies are de-risking supply chains, focusing on friendshoring and investing in climate tech like battery technology. CEOs are advised to integrate tech, sustainability, and agile supply chains to navigate geopolitical and regulatory challenges.

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