Marlin Hawk’s “Function Pulse” report outlines how HR must evolve to meet the pace of change driven by AI, talent shortages, and shifting workforce expectations. HR leaders are now expected to deliver scalable, data-driven strategies aligned with business goals. Success hinges on expanding internal skills (business acumen, project management, analytics), investing in continuous development for people managers, and embracing AI to automate tasks, enhance employee experience, and scale operations. Gen Z’s growing workforce presence demands digital-first, socially conscious, and mentally supportive environments. To stay competitive, HR must adopt agile, cross-functional approaches and lead with speed, insight, and innovation.

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