KPMG's Global Tech Report 2024 reveals that tech companies are strategically investing in AI, XaaS, cybersecurity, data analytics, and modern delivery to drive profitability, with notable gains over the past 24 months. The sector leads in digital maturity by combining disciplined spending with a focus on ESG goals—about 75% of tech firms align digital investments with sustainability. Unlike other industries, tech maintains a decentralized approach to AI experimentation while building governance frameworks. Amid economic uncertainty, tech firms are prioritizing measurable outcomes and efficient transformation to stay ahead.

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