Klick Health’s 2025 report outlines how generative AI is transforming pharmaceutical sales and marketing by boosting speed, scale, and efficiency. It details six proven use cases: AI-assisted copywriting, creative imagery, rep training simulations, market research, compliance automation, and derivative asset production. A hybrid AI + human model consistently outperforms AI or human-only efforts, with up to 70% faster execution and improved quality. The next wave—agentic AI—will automate entire workflows under human “orchestrators.” Companies embracing AI now, with strategic oversight and regulatory rigor, will gain lasting competitive advantage.

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