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How AI Is Shaping the Future of Revenue Enablement

How AI Is Shaping the Future of Revenue Enablement

Allego
Pages 20 Pages

Allego’s 2024 research reveals that 62% of revenue enablement leaders use generative AI to boost sales efficiency, with 71% expecting AI to become essential within two years. AI tools improve coaching, sales analysis, and digital selling, driving productivity, revenue, and larger deal sizes. However, adoption hurdles include limited skills and integration issues. Despite challenges, most leaders plan to increase investment, positioning AI as a core strategy for future-proofing sales, marketing, and customer enablement.

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