This TDWI report highlights how diverse data—structured, semistructured, and unstructured—drives business growth by enriching insights, boosting efficiency, and enabling innovation. Though 53% of firms use it to understand customers and 43% for operational gains, many face challenges unifying, securing, and analyzing it. Generative AI is seen as a game changer for processing unstructured data like text and images. Cloud data platforms, data marketplaces, and data fabrics are key enablers. Success requires strong governance, clear value cases, and new skills. Companies adopting diverse data report better analytics, innovation, and data-driven cultures.

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