A 2025 Forrester study found 83% of leaders plan to pilot AI agents for marketing, with infrastructure and customer service close behind. Top challenges include orchestrating diverse endpoints (78%) and governing models (66%). 65% favor intelligent automation platforms to build agentic systems, expecting business value within a year. Key benefits are new revenue, better employee experience, and scalability. Success requires phased implementation, starting with simpler agents and gradually adding autonomy. Lack of trust and integration complexity remain barriers, underscoring the need for clear orchestration and transparency.

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