This Special Report by Rackspace Technology examines how financial services firms in EMEA are leveraging hybrid cloud models to navigate evolving challenges and opportunities post-pandemic. The document highlights the critical role of hybrid cloud, particularly the private cloud aspect, in accelerating digital transformation, supporting hybrid work, and delivering superior online and mobile customer experiences. It details how the solution addresses key concerns such as data sovereignty, cybersecurity, scalability, flexibility, performance, and regulatory compliance. Case studies feature Plus500, which integrated Google Cloud Platform with their private cloud for improved performance and stability, and Brooks Macdonald, an investment firm that achieved seamless IT modernization with Racksp

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