The March 2023 report finds fintech card programs are rapidly innovating, targeting niches too small for traditional FIs, with global growth driven by Banking-as-a-Service and Cards-as-a-Service platforms that simplify launching programs. Banks benefit financially by sponsoring or supporting fintech cards, offering proprietary or third-party platforms. A broad range of debit, credit, and prepaid options enables tailored offerings like HSAs or secured credit cards for credit-building. Over 25 niche markets are identified, focusing on underserved consumer segments with unique features and benefits.

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