Ping Identity’s 2024 report warns that AI-driven fraud is escalating, with 97% of organizations facing identity verification challenges and 54% deeply concerned about AI increasing fraud risks. Only 45% use multi-factor authentication, and fewer than half feel confident detecting deepfakes. The study highlights decentralized identity as a key defense, with 38% of organizations already adopting it to give users control over their data and reduce mass-attack risks. Despite integration challenges, 95% plan to expand AI security investments averaging $35 million annually, signaling that unified, decentralized identity and AI defense strategies are vital for future-proofing digital ecosystems.

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