LMC’s 2025 Retail Sentiment Survey reveals historic optimism among retailers, with 75.7% expecting strong performance fueled by solid annual and holiday sales. Key brick-and-mortar advantages include customer service and social in-store experiences. Nearly 44% are adapting for competitive advantage, with 72.3% investing in customer experience training. AI adoption nearly doubled from 2024 to 2025, while inflation concerns are easing. Top business drivers include inflation, consumer confidence, and shifting expectations. Growth is a focus: 41% are hiring and 22% plan to open new locations.

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