Retail and consumer goods companies are rapidly adopting AI to drive personalization, optimize supply chains, and boost efficiency. Python use rose 331% and unstructured data processing jumped 470%, reflecting advanced AI experimentation. Data governance is strengthening, with tagging and masking policies up over 160%, as privacy regulations tighten. Snowflake’s Data Cloud enables secure data sharing, multi-cloud collaboration, and scalable AI workloads. Gen AI is reshaping marketing, recommendations, and loyalty programs, while data clean rooms help safely monetize first-party data. Unified data strategies and governance are critical for success as AI becomes central.

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