Okta’s Businesses at Work 2024 report highlights key trends in workplace tech adoption, security, and automation. Best-in-breed apps are outpacing bundled suites, with collaboration, security, and customer support apps leading growth. The report ranks the top 50 most popular and fastest-growing apps across industries and regions. Workflow automation is accelerating, especially in IT and HR, with a surge in template and connector usage. On the security front, passwordless authentication, FastPass, and adaptive policies are on the rise. Organizations are embracing smarter, more secure identity and access strategies while streamlining app stacks and increasing operational efficiency.

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