The Benchmark on Product Roadmapping with Product Experience Data shows that 57% of companies use PX data to guide roadmaps, enabling data-driven growth. Beyond roadmapping, PX data is used to measure engagement (60%), satisfaction (54%), expansion opportunities (38%), and retention (36%). The report outlines four practices: setting a North Star KPI to align teams, segmenting users to prioritize features, analyzing user behavior to remove friction, and feeding innovation through closed feedback loops. Together, these practices ensure product strategies adapt continuously to customer needs and market changes.

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