This research-driven report explores the evolving challenges and opportunities for marketing agencies amid AI disruption, privacy regulations, and shifting client expectations. Based on global surveys and expert interviews, it reveals a disconnect between agency optimism and marketers’ concerns, emphasizing the need for advanced analytics, consultative partnerships, and trust-building. The report urges agencies to embrace data-driven strategies, overcome internal client barriers, and redefine their value in a cookieless, AI-enabled future.

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