The 2025 Global Automotive Consumer Study Key Findings Report by Deloitte highlights significant shifts in consumer preferences amid rapid industry changes. While momentum for all-battery electric vehicles remains muted in many markets, interest in internal combustion engine and hybrid vehicles is rising, as consumers seek balanced solutions to reduce fuel costs and emissions without relying heavily on charging infrastructure. Brand loyalty is weakening globally, with many consumers willing to switch vehicle brands, emphasizing the need for manufacturers to strengthen customer relationships, especially in developing markets with many first-time buyers.

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