The 2024 MSP Benchmark Survey from Kaseya highlights that MSPs are prioritizing automation, integration, and cybersecurity to overcome increased competition and client demands. Top challenges include software underutilization and customer acquisition, while AI is seen as both a productivity enhancer and security risk. Cybersecurity remains a strong revenue driver, with 73% reporting increased income in this area. Integration and automation are deemed critical for efficiency and scalability. Kaseya’s VSA and IT Complete Platform address these needs with deep tool integration, RMM automation, and services like SOC, NOC, and Help Desk support to help MSPs scale and stay competitive.

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