To ensure automation success, avoid three key pitfalls: failing to measure the right metrics, poor use case selection, and lack of communication. Tracking only bot count misses real business impact—focus instead on value metrics like run volume and satisfaction. Begin with low-risk, high-visibility use cases to build momentum and confidence. And don’t keep progress quiet—share wins to generate support and enthusiasm. A strong Center of Excellence (CoE) helps guide these efforts, ensuring clear metrics, smart priorities, and effective communication from the start of your automation journey.

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