This infographic explains how traffic surges during major retail events such as Black Friday, Cyber Monday, or high-profile product launches can degrade site performance or cause outages. Slow product pages, unresponsive carts, and stalled checkout experiences often lead customers to abandon purchases and switch to competitors. Imperva Waiting Room helps retailers maintain availability by placing excess visitors into a transparent, first-come-first-served virtual queue. Customers are shown an estimated wait time, which reduces frustration and drop-offs during peak demand. By keeping sites responsive and transactions flowing, the solution reduces cart abandonment, preserves customer trust, and improves overall conversion rates during high-traffic periods.

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