A well-maintained B2B database is essential for driving effective marketing, sales, and CRM efforts. This 3-step guide emphasizes the importance of regular data cleansing to combat annual data decay and maintain high deliverability rates, strategic data building focused on quality over quantity with GDPR-compliant, executive-level contacts, and data enrichment through segmentation by job role, seniority, and industry to enable personalized outreach. Together, these practices enhance engagement, reduce operational risks, and support predictable business growth.

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