This infographic explains how reverse ETL helps activate data by moving it from warehouses back into operational systems where business decisions are made. Unlike dashboards that often remain siloed, reverse ETL ensures insights drive action in real time. It supports data-driven decision-making by syncing metrics like account health into CRMs to alert managers, and enables workflow automation by triggering responses such as follow-up emails based on customer actions. By operationalizing transformed data models, organizations can automate processes, improve responsiveness, and reduce manual effort through tools like Fivetran.

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