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How Are Bad Bots Hurting Your Business?

How Are Bad Bots Hurting Your Business?

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Bad bots hurt businesses by scraping prices and content, committing fraud, and degrading site performance—leading to lost revenue, SEO drops, and poor customer experiences. Common attacks include price and content scraping, account takeover, carding, and inventory denial. Warning signs include login failures, unexplained traffic spikes, slowdowns, and chargebacks. Industries hit hardest include retail, airlines, travel, ticketing, gambling, finance, and any business with login pages or payment systems. Imperva’s guide highlights how these bot threats exploit vulnerabilities, damage brand trust, and increase costs—making bot protection essential for digital resilience.

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