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Frictionless Zero Trust: “Never trust, always verify”

Frictionless Zero Trust: “Never trust, always verify”

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The traditional “trust but verify” approach, which grants automatic access to trusted users and endpoints, leaves organizations vulnerable to evolving security threats. Zero Trust replaces this by continuously monitoring and validating every user and device before granting access, regardless of location. Embracing “never trust, always verify,” organizations strengthen security posture with continuous authentication, minimizing risk. Key best practices include using industry definitions, enforcing least privilege, and adopting frictionless, adaptive verification methods.

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