Organizations in EMEA are using data and analytics to improve customer experience, but challenges remain. Annual data-related losses average $188K, and 98% face obstacles in data strategy execution. Mature data strategies helped 67% of organizations navigate the pandemic more successfully. Real-time insights and hybrid, multi-cloud architectures are seen as critical by over 90% of IT and senior decision makers. Centralized governance and lifecycle management are also key priorities for future success.

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