Acquia helped Laura Mercier achieve greater diversity, equity, and inclusivity (DEI) across global markets by implementing Acquia DAM (formerly Widen) as a centralized digital asset management solution. This enabled key stakeholders to easily access and manage over 20,000 assets while controlling user access based on regional compliance rules. The platform streamlined asset organization, improved searchability, and boosted usage, leading to increased ROI on creative content and ensuring compliance with regional product regulations, ultimately supporting Laura Mercier’s global marketing effectiveness and brand consistency.

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