This infographic provides guidance for brands seeking to practice authentic LGBTQ+ allyship. Page 1 highlights that nearly 71% of LGBTQ+ consumers are more likely to trust brands that authentically represent diverse identities. It explains key concepts such as gender identity, gender expression, and sex assigned at birth to prevent performative “rainbow-washing.” The infographic outlines five actionable steps: confronting biases, learning directly from the LGBTQ+ community, acknowledging pronouns, amplifying LGBTQ+ voices, and consistently supporting human rights initiatives. Visual callouts stress ongoing commitment and inclusive communication as foundations for genuine partnerships.

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