According to the Ultimate Event Management Guide, 60% of UK hospitality operators consider large bookings and events crucial to their business, yet 34% of restaurants and 39% of pubs still don’t use software or booking platforms. Event management software is vital for streamlining communication through standardized lead forms covering essential details like dates, room types, layouts, and AV needs. Additionally, shared calendars enhance organization and transparency between staff and clients, enabling clearer logistics and faster responses, ultimately improving event planning efficiency and customer satisfaction.

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