This guide highlights the urgent need for established enterprises to transform their marketing strategies to remain competitive in a digital-first world. It discusses the challenges large brands face, such as legacy processes, siloed teams, and budget constraints, which hinder their ability to adapt quickly. The guide emphasizes the importance of recruiting and retaining digital talent, fostering a learning culture, and empowering in-house teams with the right tools and data. By addressing these issues and rebuilding their marketing capabilities, enterprises can leverage their existing strengths while embracing digital agility to stay ahead of nimble challengers.

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