A strong sales demo does more than show features—it tells a story, solves a customer’s problem, and makes your product feel like the clear choice. Demos build trust, create urgency, and help advance deals. Live demos (in-person or via video) suit high-value leads because they allow interaction and real-time adjustment. Pre-recorded demos are scalable and work well for inbound or cold leads, but they must be short, compelling, and focused on the prospect’s problem. Tailoring your demo to the audience matters a lot: do discovery ahead of time, use their language and data, address specific workflows, and make the experience interactive rather than a one-way presentation. Using visual collaboration tools and human-centred methods helps turn the demo into a productive conversation rather than j

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