CPG companies face slow GenAI adoption due to data silos, scaling challenges, and lack of clear ROI. TCS proposes an enterprise-wide GenAI framework that targets high-value operational and tacit knowledge areas. By mapping key personas and workflows across the CPG value chain, companies can identify GenAI “hotspots” to enhance efficiency, augment decision-making, and reduce dependency on individual expertise. With over 500 GenAI interventions across 12 functional towers, TCS helps CPG firms shift from isolated PoCs to enterprise-grade transformation—unlocking scalable, sustainable business value.

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