Not only has the way B2B clients make buying decisions evolved into a predominantly digital experience, but the way organizations manage the response process has shifted into high gear with the adoption of generative AI RFP and proposal automation tools. AI is transforming the response process by eliminating repetitive, resource-intensive manual tasks, helping organizations to optimize content creation, management, and storage and accelerate the deal cycle. Rather than having to start drafting content for proposals, pitches, and RFP responses from scratch, teams can spend their valuable time reviewing, revising, and customizing the AI-generated content—saving time, resources, and effort while producing higher-quality response documents that stand out from competitors to win deals.

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