CPG companies are under pressure to innovate and personalize at scale. TCS outlines how generative AI (GenAI) can unlock transformational value across the CPG value chain by targeting areas with high concentrations of tacit and operational knowledge. Through structured persona mapping, GenAI “hotspot” identification, and enterprise-wide integration, CPG firms can move from fragmented PoCs to scalable deployments. TCS’s composite AI approach—blending GenAI with classical AI—drives efficiency, augments human decision-making, and builds a sustainable AI-first business foundation.

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