Data remains underused and undervalued despite its critical role in security. Organizations struggle to effectively capture and leverage vast amounts of time-series and streaming data generated daily from users, devices, and external sources. Cybercriminals increasingly target this valuable data, treating it as a commodity. Security teams face rising data volumes, expanded attack surfaces, and sophisticated threats. Leveraging security data effectively enables better threat detection, response, and protection of organizational assets in an evolving cyber landscape, as per Splunk's guide.

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