Thales’ guide, “The Essential 4 Ps for AI Monetization,” co-created with Simon-Kucher, offers a practical roadmap to make AI software offers profitable. Despite 94% of software companies developing AI features, 42% fail to monetize them effectively. The guide focuses on four key pillars: Productize (creating standalone AI products or embedding AI in existing ones), Package (structuring offers for market differentiation), Protect (safeguarding AI models against misuse), and Price (choosing flexible, value-based pricing models). This approach helps companies maximize ROI and navigate AI’s evolving market dynamics.

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