Jellyfish’s Engineering Leader’s Guide to Measuring ROI explains how to adapt ROI calculations for software teams, where direct revenue attribution is difficult. Instead, leaders should use value proxies such as customer signups, upgrades, churn reduction, or feature utilization to measure impact. Costs are tracked through allocation, mapping engineering time and resources to initiatives, which is challenging without tools like EMPs. A case study showed how engineering enhancements to a streaming service feature delivered a 303% ROI by comparing added business value with development and maintenance costs. The guide emphasizes selecting the right proxies to connect engineering work with strategic business outcomes.

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